Sources for "Want to multiply Marketing's value? Fix your processes"

Adobe. (2013). Digital distress: What keeps marketers up at night?

Asare, A. K., Brashear, T. G., Yang, J., & Kang, J. (2013). The relationship between supplier development and firm performance: The mediating role of marketing process improvement. The Journal of Business & Industrial Marketing, 28(6), 523-532.

Deloitte. (2013). The future of productivity 2013: Close the perception gap.  

Delmulle, B., Grehan, B. & Sagar, V. [McKinsey & Company]. (2015). Building marketing and sales capabilities to beat the market.

Gibbs, T., Heywood, S., & Weiss, L. [McKinsey & Company]. (2012). Organizing for an emerging world.

McKinsey Global Institute. (2012). The social economy: Unlocking value and productivity through social technologies.

Mehta, M. B. (2015, February). Targeting administration. Industrial Engineer.

Schwartz, J., Kim, D., Patterson, L. (2014). 2014 ITSMA/VEM Marketing Performance Management Survey: The link between marketing performance management and value creation.

Slack, N., Chambers, S. & Johnston, R. (2010). Operations Management (6th ed.). Essex, England: Pearson Education Limited.

Statista. (2015).  Revenue of McDonald's Corporation worldwide from 2008 to 2014, by geographic region (in billion U.S. dollars)*.

Tyagi, R. K., & Sawhney, M. S. (2010). High-performance product management: The impact of structure, process, competencies, and role definition. The Journal of Product Innovation Management, 27(1), 83.